thumb.

The fastest way to shop.

Just like browsing your favourite social feed.

Swipe left or right to discover product categories.
Swipe up to reveal the next exciting finds.
Swipe down to save items to your cart instantly.

No sign up. One tap pay.

Instant access—browse instantly, swipe down to add items to your cart, and check out with Apple Pay or Google Pay in seconds

One tap searching. Control your feed.

Choose what you love—brands, categories, or seasonal vibes—and instantly filter your feed with a single tap or hold.

How is thumb. different?

thumb’s mission is to create a shopping experience so intuitive it’s as simple as a swipe. We believe that if it can’t be done with your thumb, it doesn’t belong on thumb. Our platform is designed to make every step – from discovery to checkout – fast, fun, and frictionless, reshaping online shopping to fit seamlessly into daily life.

Your questions answered

How does thumb generate revenue?

We offer premium placements for brands in our discovery feed, but our main source is through affiliate programs to earn a share of sales.

How is thumb different from other shopping apps?

It’s fun-first—blending entertainment with instant purchasing in a TikTok-style, scrollable discovery feed.

When and where will thumb launch?

We’re launching in Brisbane first, with our beta rollout planned for late 2025 before expanding nationally and then globally.

Will thumb support Shopify stores?

Yes, but not at the moment. We're focused on building the first version of our product and growing our user base. Supporting small businesses, including Shopify sellers, is a key part of our future vision.

Who is thumb designed for?

Gen Z and Millennials who crave instant gratification, style inspiration, and a more fun way to shop online.

What keeps users coming back?

Thanks to affiliate partnerships, users can save up to 10% or more on select items. Plus, enjoy a daily refresh of new products, rewards for engagement, and a gamified shopping experience that feels just like scrolling your favourite feed

Where is thumb headed next?

We’re building a creator marketplace where influencers can curate mini-stores and earn from every swipe-up sale.

What’s the long-term vision for thumb?

To become the number one destination where shopping meets entertainment—an all-in-one platform replacing boring eCommerce.

We need your support, help us by join the waitlist.

reach out directly

Register for beta

You’re officially in. 🙌
‍We’re building Thumb as fast as we can — and now you’re part of the journey.
Keep an eye on your inbox, and if you’ve got ideas or feedback, we’d love to hear them.
Email the Founder directly: tayloranthonygrey@gmail.com 💌

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